NODA is an association that is home to over 2,100 professionals who work in the field of orientation, transition, and retention on college and university campuses across the globe. The COVID-19 pandemic prompted NODA to move their conferences online, and I begun strategizing with them to develop an online experience to replace their largest, annual event. After having interned with the association, I had already created all of the branding for this event, assuming it would take place in-person. This experience taught me to totally let go of some work, as much of what I designed was print material like signage and drayage.
Throughout this process, I found using the MoSCoW method of organization incredibly helpful for the conference planning team and myself to prioritize ideas, as well as collaborate on how to convert events that usually take place in-person into an online experience. It was an incredible experience to watch this event take place, see the website being used and posted about on social media, and see our traffic on Google Analytics spike when the event started. I look forward to creating more virtual and hybrid events!