"Not all superheroes wear capes, some wear collars."
This is a packaging design concept for a dog treat company that would donate one box of dog treats to partnering shelters for every box purchased. Based on the business model I decided to do superhero themed illustrations, as dogs are superheroes in so many ways. I shot photos and illustrated over them, created the lettering for all of the logotype, and all of the icons used on the box. I also expanded on this to create a website mockup using Adobe XD.